ADVERTISING GENERAL INFORMATION

DOWNLOAD MEDIA KIT (PDF)

The Media Kit is PDF format. You will need Adobe Reader to read and print this file.

POSITIONING
Positioning is run-of-the book, available on a first- come, first-served basis. Special placement is available at a 10% surcharge.

ADVERTISING POLICIES
Advertising contracts must be fulfilled within one year of the first insertion. Three-time contracts must be fulfilled within six months; other contracts are based on consecutive monthly insertions. Payment in advance is required from new advertisers until credit has been established. Once established, advertisers will be billed approximately three months prior to publication. Payment is due upon receipt of invoice and prior to publication date. Accounts are considered past due upon publication date. MODERN PARENTS Magazine reserves the right to reject or revise any advertisement or agreement for advertising that does not meet its standards. Placement of a space reservation and/or insertion order for advertising is considered acceptance of all terms and conditions by the advertiser. Frequency discounts are given only to contract advertisers.

ACCEPTABLE ADVERTISING FORMS
Advertising rates are based upon the advertiser providing camera-ready art work. Camera- ready is defined as an image designed to modern parents magazine specifications, with the appropriate line screen. We can accept ads created using the following programs: Photoshop and QuarkXPress. Please be sure to include all images (such as logos) and fonts where applicable. We also accept files emailed to our production department.
Currently, email is the preferred method of submission.

DISCOUNTS and BILLING
Purchasing a full year of advertising space in advance locks you in at current rates, regardless of future increases in advertising prices. Academic Institutions may request special pricing.

COVER ADS
Cover ad promotions must be reserved and paid for one month in advance.

RATE POLICIES
Prepayment is required. No advertising can be published unless MODERN PARENTS has received payment before Ad due date. (See Advertising Due Dates below.)